OPTRAFFIC
EN12966 Standard Variable Message Signs
Message borads for highways & motorways, built with patented lens technology

We Know What Traffic Management Companies Want

We Are the Factory — An integrated process from R&D to production to sales

High Brand Awareness — Exported to over 50 countries,  trusted by the Olympics, World Cup, and G20.

Complete Certification — ISO9001, EN12966, IP65

Strict Quality Control — Quality inspection at every step of production

High-Tech Solutions — Solar-powered, remote-controlled, and easy to operate.

Local Service Support — Feedback within 2 hours, 24/7 after-sale service available.

30% Profit Margin for You — Maximize your revenue with high rental ROI in 1.5 Years.

55.6% Annual Reorder Rate — OPTRAFFIC is a partnership you can rely on.

Maintenance-free — Save labor costs and increase efficiency.

We Get Customers for You — International exhibition + online advertising.

Our Mission

Competitive Price
Consistent Quality
EN12966 Standards
Global Service

EU Standard VMS

2 1

OPTRAFFIC Patented Optical Lens System
10× Optical performance with patented lens technology.
Complies with EN12966-1:2005 + A1:2009 standards.
High-intensity LEDs  and lens for max visibility in all conditions.
Vertical stripe mask reduces glare and buildup.

Anti UV powder coated 1

High-Quality Anti-corrosion  Structure
Hot galvanized steel with anti-UV powder coating
Weather-resistant and suitable for harsh outdoor environments.
Anti-vandal safety lock
Durable for 20 years

1 1

Customization & Modularity
Tailor-made sizes to meet various requirements.
Customizable LED module configuration, and color options.
Simplified modular design for quick and easy maintenance.

truck mounted message boards 6

Setup, Control & Communication
Easy to set up and suitable for various installation environments.
Remote web-based control and onsite tablet operation supported.
Multiple communication protocols – flexible system integration.
Over 200 predefined traffic management messages.
Powerful software with user-friendly interface.

Professional technique team

Shipping & Service
Whole machine shipping
Ready-to-use
Professional technique team
24/7 after-sales service

What Makes optical Lens Screen Better Than Traditional LED Screen?

Each LED is paired with a precision optical lens, focusing the beam exactly where drivers need it. This delivers clear, high-contrast messages without wasting light in unwanted directions.

Pinpoint Light Control – Lane-Level Precision

Focused optics prevent dazzling drivers approaching from below or at sharp angles, reducing the risk of accidents. Stray light is kept to a minimum, making the display neighbour-friendly even in urban areas.

Anti-Glare & Low Light Pollution

Higher contrast front optics + focused beams increase perceived brightness and legibility at low sun angles and high ambient light— particularly important for European roads with varied sun positions.

Readability & Contrast in Sunlight

By directing light where it’s needed, lens-based VMS achieves the same visibility with far less power — reducing running costs and carbon footprint. LOB achieves the same on-road visibility at much lower power levels — energy savings of up to 80%.

Lower Energy Use, Higher Efficiency

Optics steer light away from direct emission angles and can reduce heat-related losses on LED phosphors; careful design can extend LED life, cutting maintenance and replacement costs.

Extended LED Lifetime

Smooth, coated optical lenses resist yellowing and dirt build-up, staying clearer for years and reducing the need for frequent cleaning.

ExtenUV-Resistant and Self-Cleaningded LED Lifetime

The optical design blends colours uniformly and eliminates “mosaic” effects, ensuring text and symbols look sharp and professional at any viewing distance.

Even Colour Mixing & Smooth Visuals

The robust, sealed LOB lens system withstands rain, dust, and long-term UV exposure, ensuring reliable operation in any climate.

Better Performance in Harsh Conditions

Why EN 12966 Certification Matters for Variable Messaage Signs?

EN 12966 is the European standard governing VMS Signs performance and safety. Any Optical Lens VMS Signs destined for the EU, Norway, or Switzerland must pass EN 12966 testing to be CE-marked and legally sold in those markets.

The standard mandates rigorous performance across multiple areas—including optical quality, structural resilience, environmental durability, electrical safety, and EMC compliance.

EN 12966-certified signs undergo strict initial type testing, factory production control, and constant performance verification, minimizing faults and enhancing long-term reliability.

Standardised testing and clear performance classes (e.g. beam width, luminance, IP protection levels) make it easy to compare offerings and ensure the Optical Lens VMS Signs suits the specific project needs.

Working in harsh weather

3 1

Operating: -29 ℉
Storage: -40 ℉

3 3

Operating: 165℉
Storage:185 ℉

3 2

Waterproof: IP65

1
Easy adjustment (30s)
Hydraulic lifting system
6

Frequently Asked Questions

OPTRAFFIC VMS trailers are constructed using a hot-dip galvanized steel, which provides exceptional corrosion resistance. This treatment ensures the structural integrity of the trailer for over 20 years, even in coastal, high-humidity, or industrial environments.

OPTRAFFIC solar-powered VMS signs operate with zero acoustic noise, as they do not rely on diesel engines or mechanical generators. This silent performance makes them ideal for use in urban areas, residential zones, and other noise-sensitive environments.

OPTRAFFIC VMS boards are designed to function reliably within a wide ambient temperature range, from -40°C to +70°C. This specification guarantees performance stability in both extreme cold and intense heat, making them suitable for deployment across diverse climatic regions.

OPTRAFFIC solar-powered variable message boards are engineered for continuous 24/7 operation under standard sunlight conditions. Through the integration of high-efficiency solar panels and advanced deep-cycle battery systems, the trailers are capable of maintaining uninterrupted performance day and night, making them highly reliable for long-term deployments without the need for external power sources.

A standard 40HQ container can typically accommodate 5–6 complete Variable Message Signs when shipped as whole machines. If palletized shipping is preferred, the same container can hold approximately 12–18 units, depending on the configuration and packing method.

Yes. OPTRAFFIC works with a network of trusted distributors to ensure local support and service. Currently, our authorized distributors are located in Australia, Canada, New Zealand, the Netherlands, and Ireland.

Why Choose Optraffic?

OPTRAFFIC is the choice for World-Class Project
2020Sydney New Airport
2020: Sydney New Airport
2017Desert HighwayRoad R15
2017: Desert Highway (Road R15)
2016Hangzhou G20 Summit
2016: Hangzhou G20 Summit
2020Brisbane G20 Summit
2014: Brisbane G20 Summit
2014FIFA World Cups
2014: Rio World Cup
2020Lodon Olympic Games
2012: London Olympic Games
2008Beijing Olympic Games
2008: Beijing Olympic Games

OPTRAFFIC complys with international and ISO standards

NTCIP
NTCIP
Road Vehicle Type Approval
Vehicle Type Approval
ISO90012015
ISO9001
CE EN12966
CE EN12966
3M Authority Certificate
3M Authority

Optraffic Global Distributors

Jaybro Pty Ltd.
Systemised by Design Pty Ltd.
Van De Pol Voertuigtechniek BV
MacGen Power Generation Ltd.4

Hear from Our Customers

customer review 11 1
customer review 21
customer review 31

Suppliers of OPTRAFFIC

3m
avery
qualcomm
macroblock
linak
epistar
jinko
epever
agil
MW
WEIBO
ZCRUBBER
NSK
SINOPEC

The Industry Leading Manufacturer

OPTRAFFIC has established itself as a leading manufacturer of full series of high quality and high tech electronic safety devices.

Products comply with NTCIP, MUTCD, ISO9001, IP65, EMC, EN12966, AS4852.2 and NZ standards.